What is Social Media Optimization (SMO): Tips revealed on optimizing your content for sharing on social media sites and with search engines.
Many folks across the interwebz, seem to be still denouncing SEO, saying SEO is dead and that those in the online, digital marketing know, should be focusing on Social Media Optimization or SMO. While it’s likely true that social media signals can offer a positive indication of how authoritative a piece of content is, I believe that while Search Engine Optimization (aka SEO) is still likely to be a vital part of online marketing tactics for business websites of all sizes and types, the future of optimized content for online marketing will be to maximize Social Media Optimization for your site and your content shared across the web.
But what is Social Media Optimization and how does it exist in the world of SEO?
Social media optimization is the process by which the meta tag code within the html of a page’s content, is properly defined, in order to be shared optimally on the social network being shared on. It allows you the ability to control how your content is presented and promoted on the various social media networking sites.
This is good news and to your benefit, so the content you create can be shared and interacted with, in the best way possible, driving people who see the short post shared on say, Facebook or Google Plus, to be intrigued and interested enough to click through to your original content.
Think of an optimized post as the “teaser” or “commercial” for your content.
A properly social media optimized blog post, for example, would have the right number of characters within the title and description, with the title really ideally being a headline that the target viewer would understand immediately and want to click through to the main content.
Here’s the problem: each social media network type, uses different protocols and requires meta tags for different types of content being shared.
These protocols that are used have different meta tags to define and because each site presents content within a feed slightly different, many times it’s ideal to define these tags individually suited for each social network.
For example, Open Graph tags are used when sharing on Facebook and LinkedIn, Twitter uses the Twitter Cards protocol (which also requires you to validate in order to allow Twitter cards to be display content from your website within Twitter posts), and Google Plus utilizes the semantic microdata markup protocol.
This is an example of SMO and SEO optimized content, in this case a blog post (written text content on a website).
Another 350-500 words would be written here, discussing what Social Media Optimization is, how it can help in formatting your content across the different social media networks and how to format within your blog posts and/or website.
Different types of content can be optimized for social sharing optimization.